I’m a practical communicator and digital communications strategist, well-versed in developing the frameworks, channel strategies and content that turn organizational priorities into measurable audience impact.

I work best at the intersection of creative storytelling and data-informed decision-making, and am motivated by helping teams build systems and capabilities that outlast any single campaign.

With deep expertise in content strategy and brand, I’ve served as the senior digital voice for my national health professions association for 13 years, bolstering my experience with a master’s degree in corporate communication.

RESPONSIBILITIES:

• Develop and implement strategy for all the organization’s digital communication matters, including social media and web content development, e-mail campaigns, marketing.

• Help draft and execute strategic communication projects on behalf of “internal clients,” including advocacy, marketing events and programs, student affairs.

• Cultivate and maintain the voice of our organization as the chief manager of our social channels, to appeal to campaign-specific audiences from pharmacy educators to legislators, across multiple channels. (Facebook | Twitter | Instagram | LinkedIn)

• On-site communication at events, including social media coverage, online attendee engagement, drafting remarks, directing presentations, photography and speaker logistics.

• Mentor and develop one direct report, in content strategy, social production and professional growth.

• Oversee production of bi-weekly electronic newsletter, and support executive digital communications, including leadership social presence and strategic counsel. 

• Track e-mail, website and social media metrics to develop insights to help shape and drive content moving forward.

Highlights:

• Started at the assistant level in a previously non-existent role, have grown to the associate director level by developing new communications functions for the association.

• Built and managed digital communications infrastructure for a national health professions association operating across advocacy, education, and healthcare, serving diverse stakeholder audiences from faculty to legislators.

• Grew our social following by about 140% across all channels from 2016 to 2022, by developing and executing the association’s first strategic social media plan, aligned with our company brand and goals.

• In 2022, grew our engagement rate to an average 3.4% across platforms, reaching 4.5% and 2.3% on Facebook and Twitter respectively.

• Designed and conducted workshops to introduce emerging university leadership and organizational staff to using social media in a professional capacity, based on industry best practices.

• Co-created and moderated an hour-long session on science communication and personal branding for researchers at the American Association of Pharmaceutical Scientists’ annual meeting in Washington, D.C. Ran a repeat session, with different speakers and further discussion, at AACP’s annual meeting in 2019.

• Sole generator of organic content for a multi-organizational, national awareness campaign run by AACP and third-party PR agency, promoting the role of the pharmacist. (Facebook | Twitter)

performance:

From evaluations:

• "Kyle's dedication to his work is extraordinary. He tackles every project with energy and creativity and this is demonstrated in his social media outcomes…"

• "Kyle's innovative and smart content that he posts plays a significant role in our growing audience engagement."

• "Kyle excels at all things digital and social media. He is continuously exceeding social media expectations and benchmarks in terms of content and audience engagement."

Responsibilities:

• Created ads for association publications, developed surveys and reported data using SurveyMonkey applications, learned database analysis and extraction for prospect marketing.

• Wrote, edited and proofread electronic newsletters and marketing materials, managed correspondence, managed client relations, assisted staff, provided customer service for members, managed shipping and receiving.

• Coordinated and implemented national awards competition for three programs dealing with communication tactics, products and programs.

  • Tasks for the competition included marketing, managing database entry, organizing entries for judging, coordinating and implementing more than 500 award entries. Distributed letters, certificates, and plaques to the winners.

• Served at NSPRA previously during summers 2006-2008. Performed registration and administrative functions at national seminars in July 1997-2005.

Education

Georgetown University

Master’s in Professional Studies, Public Relations and Corporate Communications. (May 2018)

• Coursework included reputation management, project management and budgeting, digital analytics, public speaking and pitching, digital communications strategy, PR writing (speechwriting, developing op-eds, fact sheets, press releases, etc.) and more.

• Received a certificate from the Center for Social Impact Communication upon completing a course in Cause Consulting.

University of Maryland, College Park

Bachelor of Arts, Government and Politics. Minor: Rhetoric. (May 2010)

Study Abroad in London: Birkbeck College and London Metropolitan University (Spring 2009)

Citation, College Park Scholars Program: Media, Self, and Society. (2006-2008)

Internships

The Truman National Security Project              

January 2011 to May 2011

As Communication Intern, analyzed Project and competitor websites for ease of data access, formatting, and social media presence. Searched for and posted articles of Fellowship program onto the site blog. Evaluated social media outreach of competing websites to determine effectiveness.

Rock the Vote

August 2010 to November 2010

As an Intern, coordinated activities with field organizers, registered voters, recruited volunteers, researched and created volunteer events, drafted a letter to all campus team leaders, reviewed ads and website to suggest improvements, and helped brainstorm new marketing messages and methods of getting young voter attention.

U.S. Department of Commerce, Office of Technology Evaluation

June – August 2009

As an Intern, participated in the Internship Program for Postsecondary Students as an undergraduate. Was listed in two reports: Defense Industrial Base Assessment: Counterfeit Electronics and Critical Technology Assessment: Fine Grain, High Density Graphite. Extensively researched products and international export controls, green technology; attended advisory committee meetings and an outside industry conference; calculated and entered data into Excel; edited, proofread, and refined office reports; and answered phones.

DC By Foot   

Summer 2008

As Director of Guest Services, performed various tasks as needed, including visiting hotels around the city, meeting with concierges, helping develop marketing materials, and launching a new phone tour program. Completed general office tasks, such as responding to customer inquiries, working with vendors, and compiling spreadsheets of customer data.

Envision Communications, Inc.

Winter 2008

As an Intern, performed a number of tasks to help the firm gear up for the November 2008 elections. Most tasks involved researching clients and their opponents to find information that can be used to promote candidates. Entered data in Excel, sifted through thousands of internet stories in Google and Lexus Nexus searches, compiled results in summaries, and answered phones.

Volunteer Work

En Camino Tutoring Program

Fall 2009–Summer 2010

Worked every week with low income, bilingual, kindergarten-level children in basic math and reading, supervised arts and crafts activities, and translated everyday phrases from Spanish to English.