In my current role, I'm responsible for developing and executing the digital components of AACP's strategic communications plan. A strong portion of my work involves helping draft and execute communication plans and strategies on behalf of our “internal clients,” promoting their programs, meetings and ultimately stories, all with a bend toward proving pharmacists’ ability to help communities live healthier lives.
As the sole proprietor of our social channels, this means I’m ultimately responsible for cultivating and maintaining the voice for our organization to appeal to our target audiences.
For reference, our pages at “@AACPharmacy” across all major social platforms, including Facebook, Twitter, LinkedIn and Instagram.
Prior to my working at AACP, however, these social channels were placeholders only. I’ve since expanded our reach across new channels and have grown our following by developing and executing the association’s first strategic social media plan, aligned with our company brand and goals. In calendar year 2020, I helped our social channels grow by an average of 26%, and since the plan’s implementation in 2016, have grown our following at a clip of about 140%.
Recent Social Media Highlights:
In addition to my work within AACP, I was the sole generator of organic content for “Pharmacists for Healthier Lives,” a multi-organizational awareness campaign run by AACP and a third-party PR agency, to promote the role of the pharmacist. This work is largely contained to Facebook, but expanded to Twitter in 2020.
Further, my responsibilities include developing print and basic video content aligned toward our ultimate goals of promoting academic pharmacy and the pharmacy profession; compiling our bi-weekly newsletter for our membership; writing marketing copy to promote our meetings and programming; monitoring news to ensure we're staying relevant; tracking e-mail, website and social media metrics in order to better tailor future output; and more.